WC 432: Safety promotion, education and advertising

Examples of qualifying activities include, but may not be limited to:

• workshops, seminars or displays to raise awareness of national, regional and local land transport safety issues
• safety education in schools, driver education and information, walking and cycling safety
• advertising (eg billboards, radio, television, digital, print and other media)
• delivery of education, advertising, awareness raising or public information initiatives that reinforce or complement related activities across the NLTP (eg integrated packages of activities)
• provision of integrated advice, information and support to community groups
• preparation and implementation of travel plans and neighbourhood accessibility plans that address identified safety risks and may be supported by infrastructure improvements.
• driver licensing courses where subsets of the community have not moved through the graduated licence system and require support to do so

Talk to Waka Kotahi about whether other potential activities not listed above might also be eligible for inclusion in this work category.

Work category 432 excludes:

• physical works (engineering, road signs or markings) or services required to support qualifying activities, including the purchase or maintenance of capital items - these are funded through the appropriate improvement work categories
• travel behaviour change activities, including the preparation of travel plans and neighbourhood accessibility plans, and associated education and promotion initiatives not targeted towards safety – these are funded under work category 421: Travel demand management
• network user information activities that do not have a significant safety outcome – eg congestion relief, travel planning, or mode shift promotion - these activities may be considered within work category 421: Travel demand management
• sponsorship of a third party to provide “advertising of the message is not considered to be an effective means of user behaviour change 
• driver licensing training or education courses that diminish probationary time on a license
• public transport promotion services, that are funded from work category 514: PT facilities operations and maintenance.

An example of where third party funding has changed the scope of the activity is: 

• A cycle skills training is developed to target the three schools located on a town’s strategic cycle network. A local bicycle shop offers to contribute to the programme to support the training and enable the inclusion of a fourth school, which Waka Kotahi has decided does not have enough priority for National Land Transport Fund (NLTF) investment.
• The bicycle shop’s contribution is then allocated to cover the total costs of the fourth school and therefore is excluded from the calculation of the Waka Kotahi funding assistance. Any remaining contribution can be treated as part of the local share.

An example of where the scope is not changed and financial contributions from other parties can be counted as local share is:

• A commercial sponsor provides funding for cycle skills training or the Bikes in Schools programme in schools in a city. The skills training is delivered by the usual council provider (qualified instructor) as it is part of a council cycling education strategy and delivered in line with national guidelines.
• The financial contribution can be treated as part of the local share as there is no change to the scope. If it totals more than the local share of the total financial cost, then the Waka Kotahi financial assistance will be calculated on the balance of total cost after it is reduced by the amount above the local share.