The campaign's main priorities are:
These key priorities were determined by high and medium priorities identified in Safer journeys: New Zealand’s road safety strategy 2010–2020 (external link) .
More people are aware that driving at high speeds is dangerous, but there are still many people who like to travel at speeds too fast for the conditions. These drivers pose a risk to themselves and everyone else who is on the road with them.
Alcohol can seriously impact a person’s driving. It slows reaction times and affects their senses. Drink-driving continues to be a major problem on New Zealand roads.
Driving under the influence of drugs is common and widespread. It’s also a serious road safety issue as the affect of drugs impairs a driver's alertness, skill and judgement.
Young people in New Zealand have lower levels of driving safety when compared with their peers in other developed countries. They’re inexperienced and more likely to be involved in a fatal or serious crash.
There’s a perception that ‘normal levels’ of tiredness aren’t usually harmful but when combined with driving, this isn’t always the case.
A driver is distracted when they pay attention to an activity that takes their focus away from the primary task of driving. Any extra activity puts demands on a driver, which may reduce their driving standard and cause them to become less observant.
We promote vehicle safety ratings and safety features to encourage people to prioritise safety when purchasing a vehicle. Having newer, safer vehicles on New Zealand roads will also improve the country’s vehicle fleet.