Our name is Waka Kotahi NZ Transport Agency.
‘Waka’ means ‘vessel’ and ‘kotahi’ means ‘one’ so our Māori name conveys the concept of ‘travelling together as one’ and embraces integration, affordability, safety, responsiveness and sustainability.
The Waka Kotahi logo was inspired by the concept of life’s pathways. It reflects three main themes:
Visually, pathways refers to journeys through the landscape, both natural and man made, representing mountains and valleys, bridges and tunnels, winding country roads and the shortest distance between two points.
The continuous lines of the symbol represent the idea of perpetual movement. New Zealanders are always on the move, travelling the pathways that connect New Zealand from end to end.
Our logo should always be reproduced in its entirety and without alteration. Read our brand manual
To request permission to use our logo, email firstname.lastname@example.org, outlining the purpose for using it and any format and size requirements. If approved, we will send you an electronic copy of the logo in the appropriate format and guidance on appropriate usage.