People across the country are being urged to wear the proud red and black colours of Canterbury tomorrow (Friday March 4) to show their support for the people of Christchurch.
Hamilton-based NZ Transport Agency senior communications advisor Kara Fleming set about organising National Red and Black Day last week as a way for kiwis in every part of the country to show their solidarity and support for Christchurch.
“So many of us have felt helpless watching the devastation in Christchurch from far away, and people really want to do something tangible and visible to show their love and support for their fellow kiwis.”
Everyone wearing red and black tomorrow is also being urged to make a donation to the New Zealand Red Cross 2011 Earthquake Appeal, at http://www.redcross.org.nz/donate(external link).
Kara began contacting schools, kindergartens, businesses and government departments earlier this week to spread the word, with a huge response.
“We’ve already got Air New Zealand, BNZ Bank, NZ Post, Kiwibank and the Body Shop on board, the Ministry of Education is asking all schools to spread the word, and with the power of social media we’re getting more businesses coming on board every few minutes. We’ve even been contacted by schools in Australia and Canada with expat Kiwi students to say they are getting behind it.”
The ultimate goal of Red and Black Day is to raise as much as possible for the Red Cross Earthquake Appeal, and people are being encouraged to use tomorrow as a platform to arrange other fundraising efforts at their own workplaces and schools.
For more information go to http://facebook.com/nationalredandblackday(external link) or http://twitter.com/redandblackday(external link)
For more information please contact:
Media Manager - NZTA
T DDI 04 894 6285
M 021 276 3222