In just five months since the launch of the NZ Transport Agency (NZTA) safe teen driver campaign, more than 24,000 'unique visitors' have picked up information from the NZTA's www.safeteendriver.co.nz[http://www.safeteendriver.co.nz] website.
“That figure is equal to around one quarter of all of the parents of 15-16 year old restricted licence holders, and it’s an encouraging result,” said Jennie Gianotti, NZTA Acting Network User Behaviour Manager.
“It shows that parents are recognising the importance of staying involved while their teens are learning to drive.
“But it’s just the start of what we’re hoping to achieve with this campaign. We’re determined to spread the message to parents to get involved, make the commitment and use the tools available.”
The safe teen driver campaign supports parents by providing practical advice and free tools via a dedicated website - www.safeteendriver.co.nz (external link) - aimed at helping parents to stay actively involved in teens’ driving not only when they’re learning to drive, but also during the period of greatest risk - the first 6-12 months of driving alone.
The campaign acknowledges that learning to drive is not only a practical skill; it also requires guidance from parents to help their teens assess risks and make informed decisions about driving.
The website encourages parents to help their teen identify and manage the highest risks situations they might face when driving by themselves. The site offers parents a set of tools to help them:
One of the important things parents can do is to help enforce the restricted licence conditions which are there to protect young drivers. For example, restricted drivers aren’t allowed to drive on their own between 10pm and 5am because one of the biggest risks for teen drivers is driving at night - around 40% of crashes involving young drivers (aged 15-24) happen when it’s dark.
“The summer holidays are almost upon us, a time when many young people may have their first experiences driving long distances, with passengers, on busy roads that they might not be familiar with,” says Ms Gianotti.
“It’s not a good time for parents to bail out and hope for the best, because as the research shows, our teenagers are most at risk while they are gaining experience driving on their own.”
New Zealand Transport Agency
T. 04 894 6285
M. 021 276 3222