This page relates to the 2021-24 National Land Transport Programme.
Safety promotion, education and advertising activities promote the safe use of the land transport network through education, advertising, awareness raising and by public information to users of the transport network.
Safety promotion, education and advertising activities have the following objectives:
Road to Zero: New Zealand’s road safety strategy 2020–2030(external link)
Safety promotion, education and advertising activities are submitted through the work category 432: Safety promotion, education and advertising in Transport Investment Online (TIO).
Work category 432: Safety promotion, education and advertising
Transport Investment Online(external link)
Programmes should, where relevant, be integrated with other safety-related programmes as well as align with national, regional and local programmes.
A programme should align to the Road to Zero strategic priorities and reflect the Safe System approach. Robust planning processes will ensure that appropriate options have been considered in the development of the proposed programme.
Vision Zero for system designers
Road to Zero: New Zealand’s road safety strategy 2020–2030(external link)
Where two or more approved organisations have formed a cluster for the purpose of making a funding request for safety promotion, education and advertising activities then one funding request is made by the lead organisation. The funding assistance rate (FAR) to be applied to the approved amount is the weighted average normal FAR of the contributing members of the cluster. The weights are the proportions of the total cost of the activity that each member contributes. The weighted average FAR will be manually adjusted in Transport Investment Online and will be applied to the activity in the lead organisation’s programme.
This weighted FAR is to provide the same amount of financial assistance to the safety promotion, education and advertising activity as would have occurred if each member of the cluster had individually made a funding request for their portion of the combined amount.
Any funding requests from Waka Kotahi (state highways) are made separately from other approved organisations and are not to be included in clusters for the calculation of a cluster FAR.
Approved organisations may combine to achieve more effective delivery. For example, two or more councils may individually make funding requests and then combine to engage a resource to deliver the programme across multiple organisations.
For the 2024–27 NLTP we expect that each approved organisation will make its own funding request. This will provide a clearer view of the investment on safety promotion, education and advertising activities in each approved organisation.
The checklist below provides guidance for the steps to take in planning road safety activities and things to consider prior to making a funding application in TIO:
A completed activity list is required to be eligible for funding approval.
Safety promotion, education and advertising - activity list template
Local advertising must adhere to our advertising guidelines and may be subject to an audit.
Advertising guide [PDF, 5.5 MB]
Approved organisations and Waka Kotahi (for its own activities) are encouraged to consult with our advertising team early when developing an advertising programme to ensure the road safety messages are consistent with good practice. The advertising team is available to provide feedback on your early idea/s if required.
Approved organisations and Waka Kotahi (for its own activities) must complete an advertising brief to guide discussions when engaging advertising agencies or working with an in-house team.
Our advertising team must approve any advertising applications for campaigns that cost more than $2 million. For these applications, you will also need to use the advertising approval application form.
These documents are located within the advertising guidelines and will be required for review if your advertising campaign is audited.
If road safety advertising and promotion activities do not comply with the advertising guidelines, we may request immediate removal and discontinuation of the advertising. This will be at the expense of the approved organisation and Waka Kotahi (for its own activities) and a return of the campaign funding may be sought.
Funding requests should:
