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Introduction

This section provides guidance for assessing:

  • Road safety promotion programmes (covering safety promotion, education and advertising):  These programmes are designed to target a reduction in deaths and serious injuries on the road network.
  • Demand management promotion programmes: These will be assessed largely under the access priorities around transport system performance and travel choices.

For general information about developing an assessment profile including relevant reference frameworks, see Developing an assessment profile.

Prior requirements for assessment

The assessment under the Investment Assessment Framework considers business cases developed using Business Case Approach principles.

Prior to any assessment using the Investment Assessment Framework, the business case must first be assessed by the Transport Agency to provide assurance that a robust case has been developed under Business Case Approach principles. 

The approach for the business case depends on the investment level.

 

  • Approach to take based on investment level

    Approach to take based on investment level

    For road safety promotion programmes costing:

    • less than $1,000,000: 
      The Transport Agency expects the rationale for the proposed activities to be provided in the approved organisation/s or Transport Agency (state highways) activity management plan, or RLTP for regional councils' proposals. It is expected that the majority of road safety promotion programmes will be made up of activities costing less than $1,000,000; these will be treated similarly to low cost, low risk programmes, i.e. formal business case and cost and benefit appraisal information not required.
    • $1,000,000 or more: 
      The Transport Agency expects that a formal business case approach at an appropriate scale is followed. This may be as a standalone business case or may be developed through a programme business case with a focus wider than safety promotion, for example.
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Work categories

The promotion of road safety and demand management activity class includes a number of work categories.

 

Links to planning

Further to the assessment criteria set out under Results Alignment and Cost-Benefit Appraisal below, Approved Organisations and the Transport Agency should consider the guidance on links to planning documentation. This includes the Communities at Risk Register and the Road Safety Action Planning and Activity Management Planning guidance set out below, to support the assessment of promotion of road safety and demand management activities.

For road safety promotion an activity list template is available which organisations are required to fill out, detailing the activities expected to be delivered through the programme.

 

  • Activity management planning

    Activity management planning

    The Transport Agency expects that proposals for funding assistance for any transport service delivery activity will be supported by an appropriate business case; and that for services associated with significant public  infrastructure investment this will reflect Activity Management Plans or similar that meet the requirements of  clause 2 of schedule 10 of the Local Government Act 2002(external link) for Approved Organisations; or Cabinet Office circular CO (15) 5: Investment Management and Asset Performance(external link)  in the State Services, for Crown entities (which include the Transport Agency for State highways, and the Department of Conservation).

    Consideration should be given to:

    • recommendations in the approved organisation’s and Transport Agency ( state highways) travel demand management strategy of the activity management plan
    • changes to levels of service targets relating to transport user satisfaction, safety and access
    • quality assurance
    • innovation.
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  • Communities at risk register

    Communities at risk register

    The Transport Agency has aligned its investment assessment framework for road safety promotion with the Safer Journeys(external link) areas of concern.  However, we know that some communities are over-represented in national statistics for other risk areas.

    The ‘Communities at Risk' register, based on information in the national Crash Analysis System Database, enables the Transport Agency to

    • prioritise funding to those communities that feature highly within a national risk area; and
    • address issues that are not identified as an area of high concern in the Safer Journeys strategy, but are still a significant local risk issue, by helping local authorities identify and prioritise resources towards the specific areas of concern.

    The register is updated prior to the start of each NLTP. Briefing notes issued annually to each Approved Organisation will further define localised risks.

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  • Road safety action planning

    Road safety action planning

    The Road Safety Action Planning process is an essential element for planning activities funded through the NLTP, particularly within road safety promotion.  Effective action planning requires a collaborative approach from key partners to provide direction, commitment and urgency to address and mitigate road safety risks.

    Action planning works most effectively when led and owned by regional leadership, with alignment to national safety strategies.

    Activities delivering on key priority areas for the region, cluster or approved organisation, as informed by evidence, should reflect a number of the Safe System(external link) pillars and integrate investment from all parties utilising advertising, education, enforcement and infrastructure.  It is essential that investment proposals for road safety promotion activities  reflect this broad, Safe System approach.

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Results alignment

For promotion of road safety and demand management, the results alignment can be low, medium, high or very high (see below).

Further information on results alignment assessment is provided in the guidance on Developing an Assessment Profile.

 

  • Requirements for Low rating

    Requirements for Low rating

     A promotion of road safety and demand management activity may be given a Low Results Alignment rating if the activity addresses as many of the following criteria as possible: 

    Strategic priority Criteria for Low rating
    Safety
    • promotes an approach across road safety promotion programmes and tools
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  • Requirements for Medium rating

    Requirements for Medium rating

     A promotion of road safety and demand management activity may be given a Medium Results Alignment rating if the activity addresses as many of the following criteria as possible:

    Strategic priority Criteria for Medium rating
    Safety
    • targets a national or local issue in a Safer Journeys area of ongoing or medium concern
    • targets an integrated approach across road safety promotion programmes and tools focused on medium risks
    • promotes system user awareness of safety issues and risks
    • targets a local issue for a community at medium risk1
    Access – thriving regions
    • promotes system user and community2  awareness and use of optimal travel choice including tourism and freight
    Access – liveable cities
    • promotes increases in average vehicle occupancy
    • promotes system user and community awareness and use of optimal travel choices
    • supports agreed integrated land use and multi-modal plans in urban areas
    • promotes mode shifting to improve access to economic and social opportunities and improve amenity in metro areas
    • promotes opportunity to establish and promote active modes or public transport access to new housing in medium growth urban area
    Environment
    • promotes lower emissions from the transport system to reduce environmental and public health harms
    • promotes the use of active modes for health and environmental benefits

     1As defined in the ‘Communities at Risk' register

    2Community is widely defined and may include residents, schools, employers, logistics providers and developers.

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  • Requirements for High rating

    Requirements for High rating

     A promotion of road safety and demand management activity may be given a High Results Alignment rating if the activity addresses as many of the following criteria as possible:

    Strategic priority Criteria for High rating
    Safety
    • targets a national or local issue in a Safer Journeys area of high concern
    • targets an integrated approach across road safety promotion programmes and tools focused on high risks
    • promotes system user awareness of significant safety issues and risks
    • targets a local issue for a community at high risk1
    Access – thriving regions
    • targets mode shifting and ride sharing particularly from single occupancy vehicles to improve access to economic and social opportunities
    Access – liveable cities
    • targets the uptake of technology for the purposes of improved demand management in major metros
    • targets system user and community awareness and use of optimal travel choices at peak system use periods
    • supports agreed integrated land use and multi-modal plans in major metros
    • targets mode shifting and ride sharing to improve access to economic and social opportunities and improve amenity in major metros
    • targets opportunity to establish and promote active modes or public transport access to new housing in high growth urban areas
    Environment
    • targets promotion of significant lower emissions from the transport system to reduce environmental and public health harms
    • targets the use of active modes for health and environmental benefits

     1As defined in the ‘Communities at Risk' register

    2Community is widely defined and may include residents, schools, employers, logistics providers and developers.

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  • Requirements for Very High rating

    Requirements for Very High rating

    A promotion of  road safety and demand management activity may be given a Very High Results Alignment rating if the activity addresses as many of the following criteria as possible:

    Strategic priority Criteria for Very High rating
    Safety
    • promotes the implementation of an approved speed management approach focused on treating the top 10 percent of the network that will result in the greatest reduction in deaths and serious injuries
    • promotes changes made to safety regulation that address one of the high priority safety areas
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Cost-benefit appraisal

Requirements for cost-benefit appraisal for promotion of road safety promotion  programmes depend on whether it is a continuous programme or a new initiative. All demand management activities need to complete a cost-benefit appraisal for new initiatives.

Further information on cost-benefit appraisal and the resulting assessment ratings is provided in the section on Developing an Assessment Profile

 

  • Requirements for cost-benefit appraisal for new initiatives

    Requirements for cost-benefit appraisal for new initiatives

    Where a new road safety promotion initiative is proposed to achieve a step change or targeting a particular issue, a Cost-Benefit Appraisal needs to be completed.  A Cost-Benefit appraisal also needs to be completed for all demand management activities.

    The Cost-Benefit Appraisal methods for promotion of road safety and demand management activities and programmes are:

    1. All road safety promotion activities that individually cost $1,000,000 or more, and all demand management activities will require a formal cost-benefit appraisal to calculate a benefit cost ratio (BCR). Activities costing more than $1,000,000 must not be split up into smaller components to avoid determining a BCR.
    2. All programmes shall be justified under a value for money assessment which must be provided to the Transport Agency, should the Transport Agency require it. This assessment should be based on the priorities identified in a road safety or travel demand management strategy or action plan using benchmarking and cost effectiveness methodologies, and any other means of Cost-Benefit Appraisal that may be applicable.

    Simplified procedures for Cost-Benefit Appraisal are available for road safety promotion  (SP13) and travel behaviour change (SP12) in the Economic Evaluation Manual(external link). These procedure should be used as part of the value for money assessment and guidance on this is provided within the Economic Evaluation Manual.

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  • Requirements for value for money ratings for continuous programmes

    Requirements for value for money ratings  for continuous programmes

    Where a continuous programme of activities is proposed, a value for money assessment needs to be completed.

    Road safety promotion programmes, or components of programmes, are given a rating using Low, Medium, or High based on their relative cost effectiveness and benchmarking performance comparisons.

    • Low - when cost effectiveness and benchmarking shows below-average band efficiency
    • Medium - when cost effectiveness and benchmarking shows average band efficiency
    • High - when cost effectiveness shows above-average band efficiency.
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  • Further considerations and requirements

    Further considerations and requirements

    Use of generic or default BCR

    No placeholder, generic or default BCRs are to be used.

    Peer review

    The Transport Agency reserves the right to require a peer review of benefit and cost appraisal determinations and measures, including any non-monetised/additional benefits and adverse impacts, regardless of the scope, prior to an investment decision.

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