Published: June 2015
Transport demand management
Research & reports
There is an increased use of public transport among Generation Y compared with previous generations, but there is limited information on the specific factors related to this trend and whether demand is temporary, sustained, or growing. A multi-method approach was undertaken to better understand travel demand for Generation Y with:
an analysis of New Zealand datasets to examine historical travel behaviour trends
in-depth qualitative focus groups to better understand some of the drivers, barriers, and key life stages where travel changes are likely to occur
a national quantitative survey of 1,191 travellers to identify predicted future use of public transport and the prioritisation of targeted service improvements to better inform policy direction and investment strategies.
Findings indicate there will be large, sustained growth in public (and active) transport use, particularly among Generation Y.