Published: October 2018
Research & reports
Data is required for destination management, both of current visitor activity and future activity. This report reviews the data that currently exists for visits to the South Island of New Zealand, where tourism growth has been, and is still expected to be, strong. Not surprisingly no one dataset was found that could reasonably describe visitor activity, nor were there forecasts for core visitor activities across each region of the South Island. Methods were tested to show how currently available data, including an International Visitor Survey and a measure of electronic card spending, could be adjusted to derive measures of visitor presence.