Skip to content

Important notice

The building where our contact centre is based was evacuated on 13 June. Our contact centre and emails are up and running again, but please be patient as we have limited support available. If you’re waiting for an application, please have a look at our current processing times.

Access keys for

  • h Home
  • m Menu
  • 0 Show list of access keys
  • 2 Skip to content
  • 3 Skip to top
Back to Resources

Research Report 565 Pricing strategies for public transport

Published: | Category: Transport demand management , Research programme , Research & reports

The study looked at the trade-off between price and quality for bus and train users in Auckland, Christchurch and Wellington.

After reviewing the literature, a survey of 12,557 bus and rail passengers on over 1,000 bus and train services was undertaken in 2012/13 using a stated preference (SP) and a rating questionnaire.

The SP questionnaire presented a set of pair-wise choices. The rating questionnaire enabled valued vehicle and stop/station quality to be valued on a percentage scale from 0% (very poor) to very good (100%).

The vehicle ratings were compared with ‘objective’ data such as bus age; the rail station ratings were compared with objective such as ‘years since last refurbishment’; and the bus stop ratings were compared with perceived data on facility provision such as seating.

A set of explanatory rating models were then developed, which in combination with the SP results, enabled vehicle and stop/station quality to be valued in terms of fare and in-vehicle time.

Keywords: public transport service quality, rating surveys, stated preference, value of time, willingness to pay

Publication details

  • Author:
  • Published: June 2016
  • Reference: 565
  • ISBN/ISSN: 978-0-478-44503-9