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Research Report 565 Pricing strategies for public transport

Published: | Category: Transport demand management , Research programme , Research & reports

The study looked at the trade-off between price and quality for bus and train users in Auckland, Christchurch and Wellington.

After reviewing the literature, a survey of 12,557 bus and rail passengers on over 1,000 bus and train services was undertaken in 2012/13 using a stated preference (SP) and a rating questionnaire.

The SP questionnaire presented a set of pair-wise choices. The rating questionnaire enabled valued vehicle and stop/station quality to be valued on a percentage scale from 0% (very poor) to very good (100%).

The vehicle ratings were compared with ‘objective’ data such as bus age; the rail station ratings were compared with objective such as ‘years since last refurbishment’; and the bus stop ratings were compared with perceived data on facility provision such as seating.

A set of explanatory rating models were then developed, which in combination with the SP results, enabled vehicle and stop/station quality to be valued in terms of fare and in-vehicle time.

Keywords: public transport service quality, rating surveys, stated preference, value of time, willingness to pay

Publication details

  • Author:
  • Published: June 2016
  • Reference: 565
  • ISBN/ISSN: 978-0-478-44503-9