Published: August 2018
Environmental impacts of land transport
Research & reports
The purpose of this study was to gain a better understanding of the expectations, motivations, experiences, information preferences and behaviour of visitors (both domestic and international) travelling on New Zealand’s transport network. Such knowledge enables a multi-agency approach combining tourism, heritage and transport to identify ways to monitor and improve visitor travel experiences, grow tourism and consequently promote regional economic gain. To do this, a pilot visitor travel survey was trialled, including an information-based intervention. The purpose of this was to capture unique visitor travel behaviour information, and to test a method to deliver during-trip information in a fun, interactive format, using motivation theory and gamification methods to promote different visitor experiences in an intervention group (compared with a control group).