Safe vehicle advertising

This section focuses on our safe vehicle road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.


1-star reality

Safe vehicles are a high priority for the New Zealand Government. This is because some of the biggest gains in road safety can be achieved by improving the safety of the vehicles that people currently drive. That’s where the car star safety-rating system comes in. We want people to know that a 5-star safety-rated vehicle offers the safest level of protection for its occupants in a crash while a 1-star safety-rated vehicle offers the least.