Learn about the approach behind our campaigns, who we target and why. You can also see the marketing material we’ve produced.
Use the drop-down filters below to select marketing campaigns by topic or campaign name.
Drink driving is one of the leading contributors to deaths and serious injuries on our roads. This campaign targets males 18-39-years old and shines a light on the unreliable ‘booze maths’ they might do to justify driving after drinking.
Wearing a seatbelt reduces the risk of being killed or seriously injured in a road crash by about 40%. This campaign saw Northland and Canterbury Rugby Teams wear specially designed ‘seatbelt’ jerseys along with community voices reinforcing the importance of buckling up every drive.
Drive is a joint initiative between NZTA and ACC with the aim of reducing the incidence and severity of injuries suffered by young drivers who are overrepresented in harm on New Zealand roads. This campaign aims to encourage more young people to learn the road code using the suite of Drive products.
Nearly 40 percent of New Zealanders admit to sending or reading text messages in a vehicle, while nearly 20 percent check or reply to social media messages. The campaign is a collaboration between ACC and NZTA, with input from NZ Police. Utilising ACC’s ‘Have a hmmm’ marketing platform it encourages young drivers to ‘have a hmmm’ and to put their phone on do not disturb before driving.
Drugs are present in nearly a third of all fatal crashes on New Zealand roads. This campaign aims to raise awareness that drug driving is causing harm and to discourage people from driving after taking drugs.
People on motorcycles and mopeds are amongst the most vulnerable on our roads and are significantly over-represented in deaths and serious injuries on New Zealand roads.
In a crash, your vehicle is your last line of defence and safety ratings are the best way of knowing how it is likely to perform.
Our challenge is to shift the acceptability of speeding amongst New Zealand drivers. They have a variety of ‘reasons’ and excuses for their speeding and don’t believe they will be caught or have a crash. This campaign reminds drivers that there are consequences to ignoring the speed limit; whether that be Police enforcement or a potentially fatal crash.
