Mercury is one of New Zealand’s leading electricity generating and retailing companies. Read here about how their promotion of e-bikes energised their own people to use them for pleasure and business.
When Mercury launched the new Mercury brand with ‘energy made wonderful’, they immediately saw that electric bikes were a perfect way to bring the idea to life.
“We created Ride Days for the public and our teams around the country to experience just how easy and fun e-bikes are to ride. E-bikes were a real hands on opportunity to feel the excitement of our new brand. Our big yellow trailer shared the buzz of e-bikes with thousands of members of the public and hundreds of our own staff in Auckland, Rotorua, Hamilton and Taupo.”
After the Ride Days, Mercury added branded yellow e-bikes to each office location’s electric transport fleet. They can be booked out for up to 72 hours for meetings, lunchtime rides, commutes or even weekend cruises with friends. The bikes come with helmets, locks, batteries and chargers.
“We hear a lot from people who have chosen to ride an e-bike rather than use a car for short trips – and they love it.”
Close“The bikes shave time off my commute and I always arrive at my destination on time no matter how heavy the traffic is.”
Tim Fletcher
"I am based in our Newmarket office but often have meetings at our Auckland offices or with other companies in the city. Now that Mercury has introduced e-bikes as part of their fleet I often book one out and cycle to my meetings – much easier than driving or trying to tackle public transport! The bikes shave time off my commute and I always arrive at my destination on time no matter how heavy the traffic is."
Close"Having extra electric power at my fingertips means I can just jump on and off in the same clothes I wear in the office without working up a sweat. Which is good, because arriving to a meeting at a lawyer’s office in Lycra would be a terrible idea."
Close"E-bikes are suited to anyone and it’s really cool to see people who wouldn’t usually cycle use them too.I recently had to go to a meeting at our Greenlane office along with a colleague, Katy, who I encouraged to bike with me. She had never used an e-bike before and she hadn’t actually ridden a bike for about 15 years. Because of extra power in the bike she had the courage to get out into the traffic and give it a go, and she loved it!
I find they are awesome for team building and really create a shared experience within our company. They are so much fun and I’m always left with a smile on my face – I am yet to meet anyone who has given it a go and hasn’t enjoyed riding them!"
Close
The buzz: ‘Energy made Wonderful’
The stars: Iconic yellow e-bikes
Key focus: Fleet bikes
