This report is of market research into the perceptions and views of road users about the state highway system in New Zealand.
The research involved group discussions, a household survey and a survey of commercial road users. It investigated users' rating of the importance of 24 attributes of the state highway system and their assessment of the performance of the existing system against each attribute. It covered perceptions both of the state highway system as a whole and of particular routes.
The report highlights those road attributes which users rate as important but for which, they consider, the present system performance is inferior. These are the attributes that warrant high priority for attention by Transit New Zealand.
Recommendations are made for further market research and for the development of methods to integrate road user views into the project development, evaluation and selection processes for improvements to the state highway system.
Keywords: Attitudes, market research, New Zealand, roads, state highways, users