Activities should use Transport Agency endorsed best practice guidelines and examples, including those set out below.
The use of Transport Agency resources ensures consistency between activities, reduces administrative and development costs and maximises the effectiveness of activities delivered in this work category
Findings from New Zealand and overseas show that approaches to road safety education are not equally effective. Careful selection and evaluation of activities improves the odds that learning is deeply embedded and leads to lasting changes in skills, behaviour and attitudes. All school based interventions should refer to the Transport Agency Education Portal (external link)when developing their programme of work and give effect to the key research findings.
Transport Agency have published Guidelines for schools (external link)on how to evaluate effective road safety education for their school communities. Information also includes case studies and outlines of road safety education practice.
Specific resources include:
The Transport Agency encourages a whole school approach to influence students to adopt road safety behaviours. By engaging in school community partnerships, considering the school ethos and organisation and through learning in the school curriculum young people can individually and collectively make informed decisions that contribute to a safe system. A safe system involves the combination of safe roads, safe speeds, safe vehicles and safe road use.
The whole of school approach and resources can be found in the Transport Agency Education Portal(external link), which includes the Safe School Travel Plan Coordinators Guide(external link).
Walking School Bus Coordinators Guide (external link)provides all the resources needed to set up a Walking School Bus at your school.
Staying Safe – a refresher workshop for senior road users, provides information for organisations and facilitators running a refresher workshop for senior users.
Neighbourhood accessibility plans (NAPs) guidelines for coordinators(external link)
Child Restraints knowledge and practical NZQA unit standards (external link)are for those working in the area of child restraints.
Cyclists Skills Training Guide: A guide for the set-up and delivery of cyclist’s skills training in New Zealand.
Cycle Skills Instructor Qualification(external link) for those who undertake cycle skills training.
Safer Young Driver Guidelines(external link): A guide to best practice education.
These fact sheets succinctly summarise the current evidence about what is effective and what is ineffective/detrimental in road safety education for young people and include New Zealand examples and case studies of effective activities where possible.
Guide Community programmes for young road users v3
Guide Road safety education in secondary schools v3
Research summary effective community and school based road safety - v3
What doesnt work for young road users and why - v3
Local advertising must meet the Transport Agency’s advertising guidelines. These guidelines were developed to help you produce and implement effective advertising campaigns using best practice.
Advertising Quick Guide(external link)
Advertising Brief(external link), for campaigns costing less than $300,000.
Advertising approval application(external link), for campaigns costing more than $300,000.
The Transport Agency Advertising Calendar shows planned campaigns and messaging delivered by the Transport Agency.
The Transport Agency advertising team encourages you to use national advertising material for regional work where appropriate. If the local campaigns in your region are similar or support the same issues or messages as the national campaign, your regional work will build on this exposure.
Current national campaigns can be found on the Transport Agency website.
However, before you do this, you must consult with the Transport Agency advertising team and get permission to use any of the national images, taglines or existing ads. Talent contracts are in place to protect the interest of the actors and some images can only be used on certain mediums. As with any brand, you must check out the legalities of its use first or you could be faced with an unnecessary expense.
The Transport Agency has some promotional material that may support your campaign. Items include posters and displays.
To find out more access the Transport Agency Safety Advertising section to view what advertising is currently available.
Any queries regarding the Transport Agency advertising programme, use of collateral, or technical assistance can be directed to advertising@nzta.govt.nz
